The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Dove
Date: Feb 2022
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
11 votes

In a new brand campaign, called '我的美,我说了算' or 'My Beauty, My Say,' Dove highlights the insight that 78% of women in China say they edit their photos before posting online.

In a documentary-style film following a number of young Chinese women who share their personal stories regarding their appearance, they reveal that “posting non-beauty filtered pictures is like stripping online”, talk about their beauty anxiety and which parts of their face and bodies they prefer to alter before sharing them online.