Dove: My Beauty, My Say by Forsman & Bodenfors Shanghai
- Location:
Client:
Dove
Date: Feb 2022
In a new brand campaign, called '我的美,我说了算' or 'My Beauty, My Say,' Dove highlights the insight that 78% of women in China say they edit their photos before posting online.
In a documentary-style film following a number of young Chinese women who share their personal stories regarding their appearance, they reveal that “posting non-beauty filtered pictures is like stripping online”, talk about their beauty anxiety and which parts of their face and bodies they prefer to alter before sharing them online.
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