Dove: advert-top-1

In time for Father's Day, Dove Men+Care is supporting paternity leave to stress the importance of children having equal time with both parents.

A campaign championing greater access to paternity leave policies to enable men around the world to be the parents they want to be, called #DearFutureDads, has been launched by the company, which says that it is essential to recognize the contribution both parents make to a child’s upbringing. When men have an expanded opportunity to care, the effect is positive and wide reaching.

The initial movement features a dedicated website and supporting campaign video.

The digital resources hub on the Dove Men+Care website includes information and guidance for men who are considering taking paternity leave. With contributions from Josh Levs and Gary Barker, the site details the benefits of taking leave and how to approach the issue of paternity leave in the workplace.

The supporting video shows a variety of dads from around the globe, talking about fatherhood and the importance of being with their children.