Client: HSBC
Date: Apr 2020
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In celebration of Financial Literacy month, DoSomething.org - the largest organization exclusively for young people and social change - and one of the world’s largest banking and financial organizations HSBC have teamed up with “Black-ish” star Marcus Scribner to launch the “Would You Rather?” campaign to help create the most financially literate generation ever by teaching young people how to make and save money, especially in the midst of potential financial hardships due to COVID-19.

With a startling 72% of college students citing personal finances as a source of stress and anxiety, “Would You Rather?” aims to give young people a way to educate themselves and their friends on financial literacy.

Through the campaign, tens of thousands of young people will answer five applicable and fun financial questions, after which they’ll receive a personal finance tip and ultimately a comprehensive digital personal finance guide they can use to take control and guide their financial lives.