Today (9 April) Kinetic and DOOH.com partnered up with out-of-home (OOH) media owners on #MyHeroes to deliver messages of gratitude to individual key workers on digital screens across the UK.
Paying homage to the key works keeping the nation going, the nationwide campaign takes stories praising individuals and placing them on digital screens across the nation.
The #MyHeroes campaign's purpose is to show collective gratitude to those who are going out every day to save lives, protect our health, and ensure essential supplies and services continue.
So far this campaign is supported by Boomerang Media, Clear Channel UK, DOOH.com, Hi! Street Digital Media &, Kinetic UK, Ocean Outdoor and Open Media.