The Party's Over McDonalds by Don't Panic

Existing to end the abuse of animals raised for food, The Humane League (THL) is campaigning against McDonald's over its treatment of chickens.

It argues that unlike other fast food joints like Burger King and Subway, McDonald's hasn't produced policies that take meaningful and measurable steps to address animal suffering.

McDonalds claims it has improved its welfare policy. Despite this, to meet the needs of supply that keeps its network of restaurants stocked with McChicken burgers and chicken nuggets, it still forcefully overfeeds its unlucky chickens, so that they grow large, fast.

Such practice means some chickens become immobilised by the weight of their bodies, leaving them unable to walk properly, so they have to sit in their own excrement.

THL says the problem is so bad, if humans grew at a similar rate, we would weigh 300kg at two months old (47 st 2lb).

And it’s not just bad for the chickens. THL argues that eating meat from sick and debilitated chickens, raised within these cramp factory farms, can put humans at risk of contracting bacterial infections such as salmonella and campylobacter.

To make its case against McDonald's profiting on chicken suffering heard, THL got Don’t Panic to create a film.

It's message? That the party is over for McDonald's. Branding it with the title 'McGhoster,' defined by THL as "a person, group or company who avoids commitment" it says that McGhoster's are so cruel, they act all wholesome but refuse to commit to improving chicken welfare.

The film opens through the gates of a dazzling mansion, where a party has come to an end - quite literally.

Amongst the rubble of a destructed, gluttonous party, lay the bodies of the partygoers, assumingly dead.

While the camera peers around the house, packed with McDonald's and chicken references, answering machine messages play over the top.

Assumingly McDonald's voicemail, the messages show disdain at McDonald's for its welfare policy - without referencing it explicitly.

"DId you really think we wouldn't find out?" one person asks. "How can you sleep at night?" asks another. "I'm not loving it!" shouts a caller - a nod to McDonald's famous ad tagline.

The film ends with the onscreen text 'The party's over McDonald's' while an ominous cockerel crows.

It then reads 'McDonald's has been profiting from extreme chicken suffering. Make them change their ways. Sign the petition at McGhoster.com #McGhoster' leading viewers to a website where they can share their support.

So far, 17,279 people have signed the petition, which aims to get 70,000 signatures.

The film will be supported by a series of brand-jacking posters, ad vans and social posts to build momentum and encourage consumers to speak up.

You can now even find definitions for #McGhoster on Wikipedia and Urban Dictionary.