The Drum Awards for Marketing - Extended Deadline

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Date: May 2016
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Don’t Panic has created Still the Most Shocking Second a Day for international charity Save the Children, the latest creative to drive support for young refugees, as part of the charity’s global #SaveChildRefugees campaign. The online film brings the treacherous journeys of these children, forced from their homes by war and conflict to the public’s attention.

Still the Most Shocking Second a Day is a follow-up to the multi-award winning viral hit Most Shocking Second a Day, which was launched in 2014 to bring the plight of child refugees to the world’s attention. The original film shows a young British girl experiencing the effects of civil war on the streets of London, second by second. It was a reminder that just because the horror isn't happening here, it doesn't mean it isn't happening.

Still the Most Shocking Second a Day shows what has happened to the same girl since we last saw her. It sees the girl continuing her journey as a refugee, fleeing her war-torn home, and references the boat crossings that have claimed the lives of many en route.

The film has been launched through Save the Children’s own native social channels.

Credits

Managing Director: Joe Wade

Creative Director: Richard Beer

Project Lead: Sam Adams

Additional Credits: Production Company: Stink

Director: Tom Green

Producer: Paz Parasmand

Exec Producer: Jon Chads

Lily: Lily Rose