Peta UK: It's Time We Grew Up by Don't Panic

A grown man tools around London on a tricycle, asks a stranger to feed him baby food and burp him, plays with his food, sports a nappy, and swigs milk in Peta's latest video. The spot highlights the absurdity of drinking milk after weaning. The prank video urges viewers cringing at the exploits of this man-baby to ditch dairy products and go vegan, stating, "It's time we grew up."

Peta notes that vegan 'milks' made from soya, coconut, almonds, oats and hemp are age-appropriate and healthy options for thirsty humans. According to the organization, they contain none of the artery-clogging animal fat and cholesterol of cows' milk.