The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2018
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To kick of the third year of its Too Much Information campaign, The National Autistic Society is encouraging the public and transport organisations to find out more about autism and the small things they can do to help.

The National Autistic Society has launched a ​powerful new film​ and shocking statistics, revealing the hidden isolation faced by many autistic people across the country.

Nine in 10 autistic people say unexpected changes, like delays on public transport, make them feel anxious. Over half say that fear of unexpected changes has stopped them from going on a bus or train.

The film, created by Don’t Panic London and produced by Knucklehead, follows an autistic woman on a busy train journey, showing how sensory sensitivities and unexpected changes on public transport, like diversions and cancellations, can trigger huge anxiety and – in some cases, leave people feeling unable to travel at all.

Saskia Lupin, 21,​ is an autistic aspiring actor who plays the lead role. This was a very personal project for her, as her own experiences reflect her character’s remarkably closely.

Credits

Agency: Don't Panic London

Managing Director: Joe Wade Project

Lead: Helen Jackson & Thyme Mor

Lead Creative: George McCallum

Creative: Claire Guiller, Jake Moss, Richard Beer, Tom Reas, Tom Loader

Strategy: Ellie Moore

Production Company: ​Knucklehead

Director: Charlotte Regan

Producer: Ore Okonedo

Production Assistant: Jordan Maxwell

1st AD: Nathan Horrocks

2nd AD: Charlie Killick

DOP: Franklin Dow Focus

Puller: Naomi Hancock

DIT: Juan Minotta

Gaffer: Joel Rainsley

Sound: Michael Ling Art Director: Jason Synnott

Hair & Makeup: Grace Ellington Stylist: Josh Meredith

Runners: Daniel Stoker, Dan Hasson, Charlotte Gardiner, Laurent Durham

Edit Company: ​Stitch

Editor: Phil Currie

Grade Company: ​The Mill

Sound Company: ​Wave

Photographer: Lewis Khan

Talent: Saskia Lupin