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The Drum

WaterAid: The Girl Who Built A Rocket by Don't Panic London

Client: WaterAid
Date: Feb 2021
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WaterAid brings a new angle to the global conversations around Mars with a thought-provoking animated film looking at the search to find water here on Earth.

The release of ‘The Girl Who Built A Rocket’ coincides with three Mars missions going into orbit, and is the launch film for an ongoing campaign, by creative agency Don’t Panic, that looks to explore new ways to engage the public in the global water crisis.

The film tells the story of Fara, a little girl from Madagascar, who dreams of being an astronaut. She attempts to fly from her home on the ‘Great Red Island’ to the ‘Red Planet’ in a homemade rocket in order to collect water for her family, after hearing a news report saying water has been found there.

Credits

BRAND: WaterAid

Mass Engagement Director: Johnty Gray

Individual Giving Manager: Victoria Laing

Head of Supporter Activation: Nick Miller

Digital Acquisition Manager: Wanji Wambari-Kairu

AGENCY: Don’t Panic

Founder: Joe Wade

Creative Partner: Rick Dodds

Strategy & Engagement Partner: Ellie Moore

Senior Account Director: Georgia Williams

Senior Project Manager & Producer: Jennifer Clare Houlihan

Account Manager: Alex Tilley

Creative: Madeline Charles

Graphic Designer: Luke Freeman

PRODUCTION COMPANY: Nexus Studios

Director: Neeraja Raj

Executive Producer: Mike Bell

Producer: Jo Bierton

Production Manager: Nicole Lopez Naguil, Elspeth Vince

Production Assistant: Delfina Maria, Beatriz Honório

Project Lead: Dylan White

2D Animatic: Neeraja Raj

2D Animator: Alex Potts, Giacomo Autili, Jesper Andkjær, Christina Nerland, Lucy Hirst,

Joel Stenback

Compositor: Dylan White, Bethany Levy

Designer: Hugo Beaurepere, Melanie Climent, Nikolas Franz

Matte Painting: Hugo Beaurepere

Storyboarder: Neeraja Raj, Morgan Ritchie

Editor: Dave Slade

SOUND: String & Tins

Sound Design: Culum Simpson

Foley: The Foley Barn

Music: Life on Mars - David Bowie

Music Arranged: Will Cohen

Music Orchestrated & Produced: Auburn Jam

Audio Producer: Rachel Hough/Brigitte Leicht

Music Supervisor: Dominic Bastyra at Wake The Town

Thanks to Westbury, RZO, BMG & SonyATV and the Bowie estate