The Irish aid and humanitarian agency Concern claims many people don’t think of climate change as a human issue. Whether it be melting ice caps, rising sea levels or a scorched earth, a quick internet search shows hyperbolic, surreal imagery of a melting planet earth or an exploding globe, but where are the people, it asks.
And so Concern has worked with creative agency Don’t Panic on a campaign for 1Planet4All, which is an alliance of 14 organisations from across 12 European countries. 'Search: Climate Change' aims to show the effects of climate change on communities and families every day across the globe every day.
Collaborating with Fons Schiedon from Forever, the film targets a young, scroll-happy audience with an initial gif-like bombardment of information, using imagery we see when we search ‘climate change’ online.
Set to Cazenove, a track by popular Belfast DJ duo Bicep, the film then transitions to show real people and communities around the world who are battling climate change today.
Using an array of footage, including Concern’s own material captured from their work on the ground, the film culminates in an open invite to "take action" with 1Planet4All.
Client: Concern Worldwide
Campaign Title: 1Planet4All
Head of Active Citizenship: Michael Doorly
Campaign Officer: Sinéad Morgan
Creative Agency: Don’t Panic
MD: Joe Wade
Creative Partner: Rick Dodds
Senior Project Manager & Producer: Jennifer Clare Houlihan
Agency Producer: Cherish Perez de Tagle
Account Manager: Rebecca Dowse
Creative: Alice Dowdall
Production Company: Forever
Director, Editor, Designer & Animator: Fons Schiedon
Music: Cazenove by Bicep
Happy Guy Theme by Bram Meindersma
With thanks to Robin Buckley at Ninja Tune & Isobel Leventhorpe at BMG