International Red Cross: advert-body-2 by Don't Panic
- Location:
The International Committee of the Red Cross (ICRC), and independent creative agency, Don’t Panic have created an interactive virtual reality experience that brings the audience into the home of a war-torn family.
'The Right Choice' takes viewers into the home of a family in living amid war. The experience shows users what a normal life looks like for the characters, before asking what they should do when they're suddenly confronted with a horrifying moment of danger. Observing the situation through a virtual reality experience, downloadable to a tablet or phone, the audience becomes complicit in the decision and quickly realise that they are unable to help the family; whatever decision they make, there is no escape from the horror of war.
Using VR with gaze-based interactivity, the app is able to immerse the viewer and put them in the driving seat; making them totally complicit in the decision-making, yet unable to help once the decision has been made. This autonomous decision-making hopes to give the viewer a sense of responsibility for the family, and consequently a feeling of empathy around the helplessness of their situation.
The Right Choice is available to download via the Google Play Store and the app store.
Credits
Client - ICRC / Google
Agency - Don’t Panic London
MD - Joe Wade
Creative Lead - George McCallum Creatives - Claire Guiller, Jake Moss Account Lead - Helen Jackson
Production company - Stoked
VR production company - Visualise
VR Supervisor - Henry Stuart Performance Director - Avril Furness Assistant director - Wael Deeb
Producer - Richard Guy
Production manager - Danny Saneh Director of Photography - James Rhodes
Immersive Audio - Henrik Opperman
VR DIT and Cam Assist - Joe Packman
Art Director - Sarah Chaoul