The Drum Awards Festival - Extended Deadline

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Client: dotdotdot
Date: Jan 2018
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dotdotdot has launched its first immersive experience, SOMNAI. The live experience - which mixes live performance, multi-sensory elements and immersive technologies - invites guests to explore the realm of lucid dreaming to master their subconscious minds.

dotdotdot, part of ex-ad man Andrew McGuinness’ company Ellipsis Entertainment, has partnered with creative agency Don’t Panic and its sister design agency Don’t Panic Partners to create all imagery and branding for SOMNAI. Designed to intrigue, the creative intends to lead people to the edge of the experience, but not tell.

Alongside a 60-second video, created for social channels, an out-of-home campaign to promote SOMNAI has been launched today and is live in 11 spots across London in space provided by Outdoor Plus. The 90-minute immersive experience is spread over the two floors of a 20,000-square old printing plant in Clerkenwell, London, and is due to premiere on 1st March 2018.


Campaign Imagery & Branding

Creative Agency - Don’t Panic London

Project Lead: Juliet Turner

Strategy: Ellie Moore

Photography: Joshua Bareham

Photographer’s Assistant: Sean Wyatt

Design Agency - Don’t Panic Partners

Creative Director: Matt Partis

Design Lead: Kevin Macey

Designer: Joe Baglow

Production Manager: Paul Howard


Creative Agency - Don’t Panic London

MD: Joe Wade

Project Lead: Juliet Turner

Strategy: Ellie Moore

Creatives: Joe Hampson, George McCallum

Production - Burning Reel

Director: Gemma Yin Taylor

Producer: Cal Gordon

DOP: Davey Gilder

Sound: Ben Ring

Post Production - Creep

Motion Graphics: Gemma Yin Taylor

Colourist: Chris Bell