UPS Store: Small Business Tuesday by Doner

Agency: Doner
Client: UPS Store
Date: Nov 2017
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Small Business Saturday is a big deal for many independent businesses, with millions of shoppers expected to shop small on Saturday, November 25. Not all business owners will win the day simply by opening, however – they need to close deals by turning browsers into buyers and repeat customers, and the UPS Store is helping by offering a Closer Kit.

This year, The UPS Store is launching a new campaign to help businesses close more sales on Small Business Saturday. The campaign features online videos of a helpful and informative salesperson, ‘Mr. Closer,’ providing tips and sales strategies to help business owners be more successful.

Additionally, small businesses can order The UPS Store Closer Kit print materials online, providing a range of affordable, customizable print materials that are specifically designed to help “on-the-fence” shoppers to make a purchase.

Working with Detroit agency Doner, the UPS Store created a series of videos in actual small businesses in the Detroit area. In preparation for Small Business Saturday, the ‘Mr. Closer’ came in with a bunch of people to two stores, surprising real shop owners on a Tuesday. The man playing ‘Mr. Closer’ then asked the owners if they were ready for all types of shoppers on Small Business Saturday, including ‘deal seekers’ and ‘inquisitors.’ Both admitted they weren’t as prepared as they could be. Then Mr. Closer showed them how printing services from the UPS Store can help retain customers through incentives and brochures.


Agency: Doner

Client: UPS Store

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