Serta: Declare Peace by Doner

Doner has created a new campaign for Serta called 'Declare Peace' that is running on networks including ABC, NBC, TLC, TBS, Bravo and TNT as well as digital platforms like Hulu and YouTube. Instead of focusing on product features, price or the brand’s signature counting sheep, the campaign aims to position Serta's mattresses as havens of comfort that can help take away the stress of everyday life.