The Drum Awards Festival - Official Deadline

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Agency: Doner
Client: Ram
Date: Jan 2017
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In partnership with Doner, Ram Truck has released a new campaign called "Long Live" to kick off 2017. The campaign is launching with two 30-second spots that will air during NFL football playoff games and will continue to run throughout the year. The spots, which are both set to a custom recording and arrangement of Bob Dylan's "Forever Young," aim to showcase "the resolve of those who depend on Ram trucks every day – from families to farmers to first responders," according to the brand.