Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology.
The new creative, directed by world-renowned photographer and documentary-maker Rankin, launched on 29 February 2016 and will run across OOH, press, online, social media and interactive digital display video units.
It will also feature music by Beatbox artist and internet sensation Nicole Paris, whose videos across YouTube, The Late Late Show and ABC News have accumulated over 5.7 million views to date. Nicole composed the music exclusively for Geox.
Executive Creative Director: Logan Wilmont
Managing Director: Nick Constantinou
Production Company: Rankin