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Netflix: Blocation for Narcos by Doner LA

Agency: Doner LA
Client: Netflix
Date: Sep 2017
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Pablo Escobar may be dead, but for the Netflix Original Series Narcos, the 'blow' must go on. Season three of the series tells the story of the rise and fall of the Cali Cartel — the new kings of cocaine who ran their organization more like a corporation than criminal organization.

DonerLA partnered with Netflix to help fans and viewers “sniff out” this season’s new storyline. The answer was under their nose the whole time — “Blocation, blocation blocation.”

Together, they are launching a new contextual campaign in locations where unknowing Cali Cartel customers may have used their product in the 90s: the bathrooms of bars and clubs in Los Angeles, Chicago, New York and Miami.

The ads continue previous seasons’ fact-based campaigns and utilize statistics to illustrate the Cali Cartel’s massive scale of operations, power and wealth that far exceeded Pablo Escobar.

The contextual executions are a fun, eye-catching way to educate viewers and build anticipation for season three of Narcos and the Cali Cartel’s story. And in just the first days, they’ve been so popular that they keep disappearing from designated locations.

Credits

Client: Netflix

Show: Narcos, Season Three

Agency: DonerLA

Jason Gaboriau - EVP, Chief Creative Officer

Drew Brooks - Design Director, Creative Director

Michael Cessario - Creative Director

Nomin Boutchard - Art Director

Lucas Nelson - Copywriter

Sara Schwartz - VP, Brand Leader

Matt Phillips - Brand Leader

Britta Couris - Producer

Doug Thompson - Print Production Supervisor

Kathryn Lyons-Urbanek - Art Production Supervisor