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Jeep: The Middle by Doner

Agency: Doner
Client: Jeep
Date: Feb 2021
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Jeep has finally convinced Bruce Springsteen to align himself with an advertiser with its two-minute Super Bowl spot.

Reflecting a national mood of coming together, the spot arrives with the tagline 'To the ReUnited States of America'.

"We just have to remember the very soil we stand on is common ground,” Springsteen says in the spot. “Our light has always found its way through the darkness. And there’s hope up on the road ahead.”