Agency: Doner
Client: Chrysler
Date: Mar 2018
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‘Transparent’ and ‘Bad Moms’ star Kathryn Hahn stars in Chrysler’s new campaign, proving that you shouldn’t let parenting get in the way of flaunting serious attitude.

Creatively devised by Doner and directed by Jordan Brady of Superlounge, the actress acts out guilty pleasures in a series of five commercials to promote the new Pacifia S.

In the campaign, Hahn portrays a fun-loving mum who’s not quite ready to let go of her youth. She’s not going to let the school run ruin a chance to blast her speakers, ‘back that thang up’ and roll around on the bonnet. In 'Pick Up', she cruises into the school yard lip-syncing ferociously to Fergie’s M.I.L.F. $, much to other parents’ horror, as it booms out of the windows of her car. In 'Parking Ticket', Hahn tries to blag her way out of a parking fine – inventing outrageous excuses like losing their fictitious family ‘pomerdoodle’ and being chased by a herd of killer bees.

Superlounge director Jordan Brady brought his expertise to the five spots. Working closely with Doner on the new campaign, he builds on his relationship with the agency.

Credits

Advertiser: Chrysler

Agency: Doner

Production Company: Superlounge

Director: Jordan Brady