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One campaign: Poverty is sexist by Don’t Panic

Date: Feb 2017
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The One Campaign and Don’t Panic have released a powerful new video to make the point that there is nowhere on earth where women have the same opportunities as men, calling on viewers to take action for the women hardest hit by gender inequality – those living in extreme poverty.

The video highlights women at every stage in their lives being told: “No.” Whilst nodding to issues like gender roles and the treatment of women in the workplace, the video is a clarion call to activists to include issues like child marriage and girls’ access to education in the call for equality.

Credits

Creative director: Meagan Bond

Creative: Saxony Goodwin, George McCallum, Sophie Rogers, Christopher Ross-Kellam

Chief marketing officer: Roxanne Philson

Managing director: Joe Wade

Account director/producer: Helen Jackson

Project assistant: Robyn Kasozi

Media strategy: Ellie Moore

Production house: Stink Films

Director: Chiara Grabmayr

Producer: Amalia Rosen-Rawlings

Production manager: Georgia Eyres

Head of production: Andrew Levene

DOP: Doro Goetz

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