Client: Greenpeace
Date: Mar 2016
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Don’t Panic has teamed up with Greenpeace to support its Save the Arctic campaign, which implores people to sign a petition to stop destructive fishing in the Arctic. The agency has launched ‘The Little Explorer’ to show the impact that destructive fishing trawlers have on the Arctic’s underwater environment and the path of destruction they leave in their wake.

The video shows a young girl in her room, imagining herself exploring the beauty of the Arctic sea’s depths and its native wildlife. The scene is suddenly ruined by a trawl net that descends, sweeping the young girl away.

This film is at the forefront of Greenpeace’s campaign to Save the Arctic, which calls on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the fragile ecosystem.

The campaign calls for retailers and food brands to no longer use suppliers that engage in destructive fishing in these waters. Greenpeace is also calling on the Norwegian government to create a ‘Marine Protected Area’ in the northern Barents Sea and the waters around Svalbard.

Don’t Panic’s latest work for Greenpeace follows its Cannes Lions and D&AD award-winning LEGO: Everything is NOT Awesome, which became a worldwide viral hit and helped force an end to Lego’s fifty-year partnership with Shell, worth £68 million.


Creative Director: Richard Beer

Art Director: Anne Gry Skovdal

Creative: George McCullum, Alistair Griggs, Morgan Fiebig, Eva Steiner

Project Lead: Nisha Mullea

Additional Credits: The Little Explorer: Emily Dante

Director of Photography: David Wright

Director: Simon Mitchell

Producer: Charlie Miller