Dollar Shave Club: Times Square billboards
- Location:
New York’s Times Square featured more than a ball drop on New Year’s Eve. It also featured dropped trousers, a drag queen, a man in a turban and a hairy guy in his skivvies, thanks to men’s grooming brand Dollar Shave Club.
The nine billboards are a continuation of Dollar Shave Club’s efforts to go beyond just razors and promote a whole line of products, including cologne, beard oil, shampoo, hair products and toothpaste.
One features an older man in his underwear, peering down his briefs with the tag line, “Dollar Cologne for spraying on your neck, wrists, clothes or even your junkyard Club.”
The one with the man in a turban states “Dollar Beard Oil because for some people, beards are a religion Club.”
Credits
Dollar Shave Club In-House
CEO: Michael Dubin
Executive Creative Director, VP of Creative: Alec Brownstein
Executive Creative Director, VP of Creative: Matt Knapp
Senior Creative Director/Art Director: Matt Orser
Senior Creative Director/Copywriter: Aron Fried
Director of Photography & Motion: Peter Quinn
Senior Motion Designer: Nathan Nutley
Executive Producer: Matt Sausmer
Director of Creative Operations: Carly Jansen
Photographer: Pip Cowley
Assistant Photographer: Robert Moncrief
Retouching: Rocket Studio - Casey Leveque
VP, Brand Communications: Raechelle Hoki
VP, Media & Acquisition: Sam Kang
VP, Consumer & Corporate Communications: Kristina Cole
General Counsel: Allison Buchner
Corporate Counsel: Brenna Terry
Director of Media and Acquisitions: Ranil Wiratunga
Senior Manager of Mass Media and Acquisitions: Katie Jokipii
Media Vendor: Outfront
