Dollar Shave Club: Times Square billboards

Date: Jan 2019
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New York’s Times Square featured more than a ball drop on New Year’s Eve. It also featured dropped trousers, a drag queen, a man in a turban and a hairy guy in his skivvies, thanks to men’s grooming brand Dollar Shave Club.

The nine billboards are a continuation of Dollar Shave Club’s efforts to go beyond just razors and promote a whole line of products, including cologne, beard oil, shampoo, hair products and toothpaste.

One features an older man in his underwear, peering down his briefs with the tag line, “Dollar Cologne for spraying on your neck, wrists, clothes or even your junkyard Club.”

The one with the man in a turban states “Dollar Beard Oil because for some people, beards are a religion Club.”

Credits

Dollar Shave Club In-House

CEO: Michael Dubin

Executive Creative Director, VP of Creative: Alec Brownstein

Executive Creative Director, VP of Creative: Matt Knapp

Senior Creative Director/Art Director: Matt Orser

Senior Creative Director/Copywriter: Aron Fried

Director of Photography & Motion: Peter Quinn

Senior Motion Designer: Nathan Nutley

Executive Producer: Matt Sausmer

Director of Creative Operations: Carly Jansen

Photographer: Pip Cowley

Assistant Photographer: Robert Moncrief

Retouching: Rocket Studio - Casey Leveque

VP, Brand Communications: Raechelle Hoki

VP, Media & Acquisition: Sam Kang

VP, Consumer & Corporate Communications: Kristina Cole

General Counsel: Allison Buchner

Corporate Counsel: Brenna Terry

Director of Media and Acquisitions: Ranil Wiratunga

Senior Manager of Mass Media and Acquisitions: Katie Jokipii

Media Vendor: Outfront

Nobel Hygiene: Blue Blood

Added 05 August 2020
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