The Drum Awards Festival - Extended Deadline

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Date: Jun 2019
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Dad bods come in many shapes and sizes, from the smallest of love handles to the most pot-shaped of potbellies. Dollar Shave Club is celebrating all those who sport the not-quite-chiseled physique in ‘Manifique: A Father’s Day Gift,’ a showcase and celebration of dads.

As Father’s Day approaches, Dollar Shave Club knows that some dads are difficult to buy for, so the company has pulled together its first-ever DadBod Gift Set, the perfect gift to help dad look, feel and smell his best. It’s filled with everything a dad needs for daily grooming, including shave butter, lotions, shampoos, razors and even toothpaste.

To promote the set and dads in general, Dollar Shave Club is trotting out a dance line of men in towels, robes and underwear to sing about their marvelous shapes. It starts on a black screen, spotlighting a single man in a towel with a prominent belly. As the music starts, he sways back and forth to the techno beat. Then, spotlight on two more men, then several more, all spotlighted on pedestals in various states of dad-ness.

In the middle of the nearly two-minute video, they line up for a choreographed dance to the original song, Dadbod, which features a growling voice over the techno beat, with lyrics like “I work hard to get my dadbod…my physique, is unique…manifique.”

After the synchronized dance moves, the dance ends with a text-over that states “Whatever your bod, welcome to the club.”


Client/Agency: Dollar Shave Club In-House

Chief Executive Officer: Michael Dubin

Executive Creative Director, VP of Creative: Matt Knapp

Executive Creative Director, VP of Creative: Alec Brownstein

Senior Creative Director Matt Orser

Senior Director, PMO: Carly Jansen

Senior Manager, Creative Services: Terry Soltani

VP, Brand Communications: Raechelle Hoki

VP, Consumer & Corporate Communications: Kristina Cole

Production Company: Revolver/Will O’Rourke x Biscuit Filmworks

Director: The Glue Society

Director of Photography: Russell Boyd

Managing Director/Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Executive Producer/Producer: Jasmin Helliar

Producer: Alexandra Taussig

Producer: Isabella Vitelli

Post Production: The Glue Society Studios

Editor: The Glue Society

Colorist: Andy Clarkson

Flame: Viv Baker

Audio Post Studio: Otis Studios

Audio Engineer: Lukas Farry

Music & Music Supervision

Song: “Dadbod” by Dadbod

Music Supervision: Level 2