Dollar Shave Club: Get Ready

Date: Jul 2018
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In its latest campaign, ‘Get Ready,’ Dollar Shave Club showcases the broad spectrum of its millions of members, celebrating the myriad ways they get ready, groom and spend time in the bathroom.

The campaign, from its in-house creative team, highlights the getting ready process in the bathroom and whatever that may include, no matter how weird. But no matter how it happens, Dollar Shave Club wants people to know that its members can get the tools and products they need. In ‘Get Ready’ the company highlights men from all walks of life, from the older guy with out-of-control eyebrows to the hairy guy trying to groom his undercarriage to the sports fans shaving letters into their chest hair.

While it celebrates the diversity of its members, Dollar Shave Club is embracing the similarities of how men need their time alone to groom how they please. But the nearly four-minute video also shows solidarity in that all the separate bathrooms are on a sound stage and the men eventually start interacting, asking what looks good – the drag queen helps a guy decide how he should wear his hear – and all eventually come together as Steve Lawrence's version of 'I Gotta Be Me' croons over the whole situation.

Credits

Client: Dollar Shave Club

CEO: Michael Dubin

Chief of Staff: Kristina Kovacs

Chief Digital Officer: Alan Wizemann

VP, Brand Communications: Raechelle Hoki

VP, Media & Acquisition: Sam Kang

VP, Consumer & Corporate Communications: Kristina Cole

General Counsel: Allison Buchner

Corporate Counsel: Brenna Terry

Director of Media and Acquisitions: Ranil Wiratunga

Senior Manager of Mass Media and Acquisitions: Katie Jokipii

Senior Marketing Manager, Content & Social: Whitney Bonrud

Social Media Marketing Coordinator: Alexandra Benson

Agency: Dollar Shave Club In-House

Executive Creative Director, VP of Creative: Alec Brownstein

Executive Creative Director, VP of Creative: Matt Knapp

Senior Creative Director/Art Director: Matt Orser

Senior Creative Director/Copywriter: Aron Fried

Executive Producer/Producer: Matt Sausmer

Director of Creative Operations: Carly Jansen

Director of Photography & Motion: Peter Quinn

Senior Digital Producer: Noelle Nimrichter

Photographer: Pip Cowley

Behind-the-Scenes Videographer: Shimmy Boyle

VP, Digital Product Design: David Kujda

Principal Designer: Marcus Silva

Senior Designer: Rocky Ponce

Designer: Elodie Blakely

Production Company: MJZ

Director: Steve Ayson

Director of Photography: Greig Fraser

President: David Zander

Executive Producer: Emma Wilcockson

Producer: Laurie Boccaccio

Editorial: Final Cut

Editor: Jeff Buchanan

Assistant Editor: Eileen Miraglia

Executive Producer: Suzy Ramirez

Producer: Ana Orrach

VFX: The Mill

Creative Director: John Leonti

2D Lead: Adam Lambert

Executive Producer: Anastasia Von Rahl

Senior Producer: Jacklyn Ramirez

Telecine: Company 3

Senior Colorist: Stefan Sonnenfeld

Senior Producer: Katie Andrews

Global Executive Producer: Ashley McKim

Design

Type Design & Animation: Logan

Music & Music Supervision

Song: “I’ve Gotta Be Me” by Steve Lawrence

Music Supervision: Good Ear

Additional Music Production: Genevieve Vincent & Judson Crane

Audio Post Studio: Formosa Group

Mixer: John Bolen

Executive Producer: Lauren Cascio

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