Group Health Cooperative: This Is Healthy by DNA Seattle

Date: Jul 2016
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DNA Seattle has created a campaign for Group Health Cooperative called 'This Is Healthy' in an effort to redefine what healthy living means. Through digital, social and out-of-home elements, the campaign is "designed to reach target audiences by engaging them in defining what healthy living means to them through pictures, stories, actions, words and more," according to the agency. Group Health members are encouraged to visit the 'This Is Healthy' microsite and use the hashtag #ThisIsHealthy in social posts for a chance to be featured on the site.

Credits

ECD: Dan Gross

CD/CW: Kammie McArthur

AD: Chris Campbell

AD: Lindsay Daniels

Jr. AD: Evan Haynes

Jr CW: Nicholas Utke

Director Integrated Production: Molly Woodruff

Production Director + Integrated: Dave Echenoz

The New Blank - Edit/Motion Graphics: Sevrin Daniels

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UNICEF: #worldchildrenssay by BMF

Added 20 November 2019
Agency: BMF
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