Catalina Marketing: Nerd On Your Side by DNA

Agency: DNA
Date: Aug 2019
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Catalina Marketing, a leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative - as personified by its team of data nerds who “eat, sleep and breathe buyer behavior data” in their unending quest to drive sales for CPG retailers and brands.

With headlines like “We’re Obsessed with Your Mustard” and “We’re Seriously Crushing on Your Cat Food,” the ads reinforce the point that, whether it’s nasal spray, corn chips or cosmetics, when it comes to CPG retail, Catalina understands the unique buyer behind every buy. New video spots focus on data nerds connecting on a first date and later at a barbecue, with the latter featuring actual Catalina data scientists.

The campaign will run on a variety of business-oriented news sites, tailored to decision makers in both CPG and retail companies. This campaign represents the first work by Seattle-based DNA since being hired as Catalina’s ad agency earlier this year.

Credits

Agency Credits:

Executive Creative Director: Steve Williams

Creative Director: Noel Nickol

Senior Art Director: Lindell Serrin

Senior Art Director: Brian Bosworth

Senior Copywriter: Saedi Hitner

Senior Copywriter: Dan Peterson

In House Video Content Editor: Sean McGrath

Junior Visual Effects Artist: Nicholas Gomiero

Account Director: Jeremy Hoders

Account Manager: Molly Alderson

Chief Strategy Officer: Christine Wise

Senior Strategist: Chelsea Webber

Director of Integrated Content: Gabe Hajiani

Senior Producer: Kat O’Hara

Director of Project Management: Erin Keeley

Director of Communications Strategy: Summer Slater

Media Supervisor: Jake Bevis

Assistant Media Planner: Charles Dolar

Production Company: All Is Well

Director: Tony Fulgham

Executive Producer: Sam Kelly, Jr.

Post Production: Petting Zoo

Audio Mix: Hearby

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