Catalina Marketing: Nerd On Your Side by DNA
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Catalina Marketing, a leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative - as personified by its team of data nerds who “eat, sleep and breathe buyer behavior data” in their unending quest to drive sales for CPG retailers and brands.
With headlines like “We’re Obsessed with Your Mustard” and “We’re Seriously Crushing on Your Cat Food,” the ads reinforce the point that, whether it’s nasal spray, corn chips or cosmetics, when it comes to CPG retail, Catalina understands the unique buyer behind every buy. New video spots focus on data nerds connecting on a first date and later at a barbecue, with the latter featuring actual Catalina data scientists.
The campaign will run on a variety of business-oriented news sites, tailored to decision makers in both CPG and retail companies. This campaign represents the first work by Seattle-based DNA since being hired as Catalina’s ad agency earlier this year.
Credits
Agency Credits:
Executive Creative Director: Steve Williams
Creative Director: Noel Nickol
Senior Art Director: Lindell Serrin
Senior Art Director: Brian Bosworth
Senior Copywriter: Saedi Hitner
Senior Copywriter: Dan Peterson
In House Video Content Editor: Sean McGrath
Junior Visual Effects Artist: Nicholas Gomiero
Account Director: Jeremy Hoders
Account Manager: Molly Alderson
Chief Strategy Officer: Christine Wise
Senior Strategist: Chelsea Webber
Director of Integrated Content: Gabe Hajiani
Senior Producer: Kat O’Hara
Director of Project Management: Erin Keeley
Director of Communications Strategy: Summer Slater
Media Supervisor: Jake Bevis
Assistant Media Planner: Charles Dolar
Production Company: All Is Well
Director: Tony Fulgham
Executive Producer: Sam Kelly, Jr.
Post Production: Petting Zoo
Audio Mix: Hearby
