Animated character Wreck It Ralph is about to break the internet in his sequel by Disney, and to prepare for that he’s going a bit nuts on Carvana’s easy online car buying experience.
The collaboration between Disney and online car retailer Carvana has produced a movie and car promo that features the lovingly destructive Ralph and friend Vanellope in promotion of the upcoming Ralph Breaks the Internet movie, coming out Nov. 21.
Carvana kicked off national TV advertising with a 30-second commercial that combines animation and live-action footage, following Ralph and Vanellope as they go on a shopping spree through the internet. When they see someone using Carvana’s interface to buy a car in less than 10 minutes, they decide they need all the cars and press car after car. Cut to the door of a live-action house, where the owner sees that their delivery from Carvana has arrived, including every car Ralph and Vanellope ordered.