Discover Puerto Rico: Have We Met Yet?

Discover Puerto Rico, Puerto Rico’s newly-formed destination marketing organization, today announced the rollout of Puerto Rico’s brand campaign: 'Have We Met Yet?' Drawing inspiration from Puerto Rico’s cultural and natural offerings, at its essence it focuses on the hospitable and welcoming nature of the Island’s people. By posing the question, the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the US mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

The creative campaign assets reposition the island as that neighbor that one dreams of – with the festive flair, ocean view, incredible art collection and delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with and maybe even fall in love with.

The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions and much more. The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture its beautiful scenery, thousands of colorful doors and welcoming faces of the Puerto Rican people.