Client: Discover
Date: Jan 2019
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The co-branded ad, “Not Awesome,” features characters from The LEGO Movie 2: The Second Part in a fun story line about Discover’s Late Fee Forgiveness.

In the spot, Wyldstyle is running from Duplo alien invaders in Bricksburg when she realizes that she’s forgotten to pay her Discover card bill.

Everything is not awesome as we revisit Bricksburg, where Duplo invaders from outer space are destroying everything. The spot opens on The Lego Movie 2's heroine Wyldstyle running from the Duplo aliens, and realizing that with all of the destructive alien invaders, she's forgotten to pay her Discover card bill. Discover's helpful customer service agent, Lucy, informs Wyldstyle that it's no problem, because Discover automatically waives the late payment fee the first time you miss your payment, no matter the reason. Wyldstyle is super pumped – well, she would be if she weren't being attacked by aliens.

The ad will run in cinema and will appear in digital display, online video ads and on social. This is Discover’s first co-branded ad campaign with a major movie!

Credits

Participating Agencies/Companies: The Martin Agency, Warner Brothers/LEGO, MCD and Brand Creative Group