Whirlpool: Care Counts by DigitasLBi
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Home appliance company Whirlpool is providing schools across the country with washers and dryers in hopes of making it easier for students to clean their clothes. Based off of the insight that students who don’t have access to clean clothing are more likely to skip school, according to Whirlpool, the goal of the initiative is to improve attendance rates. Called ‘Care Counts’ and created in partnership with DigitasLBi & Ketchum, Whirlpool recently wrapped up a pilot version of the program across 17 schools and found that “after examining the correlation between student attendance and loads of laundry washed and dried, over 90% of tracked students in the first year of the program improved their attendance, averaging 6.1 more days in school than the previous year.” The initiative is expected to expand to more than 30 schools in its second year while 300 other schools have expressed an interest in the program, according to Whirlpool.
Credits
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP, Group Creative Director: Mike Frease
VP, Creative Director: Louie Calvano
Associated Creative Director: Chris Jansma
Sr. Art Director: Bryan Haupt, James Collins
Sr. Copywriter: Samantha Bordignon,
Lead Experience Designer: David Plant
VP, Executive Producer: Greg Lederer
VP, Account Director: Kristine Kobe
Account Manager: Julie Wisniewski
VP, Group Director, Creative Strategy: Brian Sherwell
Associate Director, Social Strategy: Rachael Datz
VP, Account Director – Media: Caitlin Finn
Media Supervisor: Ryanne Donnellon
Media Planner: Samantha Harvey
Production Company: C41 Media
Director: Mai Iskander
Director of Photography: Mai Iskander
Executive producer: Carla Tate
Line Producer: Carla Tate
Editing House: Cutters, Inc
Editor: Kathryn Hempel/Emily Tolan
Producer: Patrick Casey
Audio Mix: Another Country
Mixer: David Gerbowsi
Ketchum
Vice President/General Manager: Sarah Gates
Vice President: Alison Bruder
Account Supervisor: Shane Arman
Senior Account Executive: Rachel Carlisle
Account Executive: Kelsey McGovern
Assistant Account Executive: Stefani Duhon
