Honda: advert-body-1 by DigitasLBi

Honda Motor Europe has announced the launch of Real View Test Drive, its biggest-ever European content programme. The platform was developed in partnership with global marketing and technology agency DigitasLBi and is the first work to launch since the agency was appointed as Honda’s pan-European content agency of record in 2016.

Based on research which shows that the average car buyer only visits one or two dealerships during their three-month car-buying process, Honda has worked with DigitasLBI to create a platform which brings the test-drive experience to prospective customers through digital channels, so they can truly experience and understand what it’s like to drive a Honda without stepping inside a showroom.

The Real View Test Drive content platform aims to bring the test-drive experience to life, offering potential Honda buyers a unique, immersive experience of the Honda vehicle of their choice.

Honda has worked with DigitasLBi to develop film content for each of Honda’s four key models: the CR-V, the HR-V, the Civic 5-door and the Jazz. The films are split into two sections. The Drive offers a real-life first-person test-drive narrative experience, created in partnership with Mad Cow Films; while The Showroom features a virtual CGI environment that clearly demonstrates and explains multiple complex features in a simple, easy-to-understand way. CGI for the films was developed by creative production studio Saddington Baynes.