Client: Finexkap
Date: Oct 2016
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For the launch of Finexkap, a revolutionary online money management solution that acts as an alternative to conventional banking solutions for enterprises, DigitasLBi in France has created this quirky and colourful TV spot.

Directed by Greg Barth (Première Heure Production), the film shakes up traditional financial communication in both form and content by showcasing a succession of entrepreneurs, each as unexpected as the last, forgotten by the banks, but not by Finexkap.

Credits

Creative Director: Nicolas Thiboutot

Creative Lead: Frédérick Lung, Philippe Pinel

Art Director: Victor Miellin, Chisato Tsuchiya

Additional Credits: Agency Manager: Jean-Philippe Martzel, Véronique Beaumont

Strategic Planner: Jérôme Lavillat

Film Production: Première Heure

Director: Greg Barth

Producer: Elisabeth Fabri

Music Production: Apollo Studios