Goodwill: advert-body-1 by Digitas & The Ad Council

Goodwill is more than just a thrift store. It’s also a place people go to for job training and placement. The ‘Bring Good Home’ campaign by the Ad Council emphasizes that point.

The campaign is meant to inspire more Americans to shop at Goodwill to support its mission of job placement and training in local communities across the country.

The new PSAs, created pro bono by Digitas, showcase the variety of unique finds available at Goodwill stores, and celebrate Goodwill shoppers for supporting job skills training and development programs in their local areas through their purchases. Collectively, more than 87 cents of every dollar spent at Goodwill stores nationwide goes to job training and support services for careers in demand in their local area, including information technology, hospitality, retail, manufacturing and healthcare.

In one spot, a woman is shown shopping at a Goodwill thrift store. She picks up a kitten-shaped teapot and ponders whether or not to buy it. A fellow shopper urges her to “get it.” As she thinks it over, we see that she is being watched by people all over, at home, in a bar, in the store, all telling her to get it as well. When she puts it down, there is an overall groan of disappointment. When she then turns and picks it back up to purchase it, cheers ring out loudly. The voice over states that when you buy something at Goodwill, you give your whole town a reason to celebrate.