Full Circle - JFK Moonshot by Digitas

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9, and ENVY Advertising have teamed up on a powerful new promo, ‘Full Circle’. Centred around the first black female astronaut, Mae Jemison, the film promotes The John F. Kennedy Presidential Library and Museum’s new interactive documentary app, JFK Moonshot.

The app, created by Digitas, allows users to relive the ground-breaking achievement through an epic, full-scale augmented reality simulation of the Saturn V rocket, which launched Apollo 11 into space.

Directed by UNIT9’s Jonathan Pearson, the cinematic 40-second film opens with rousing footage of JFK’s iconic 1962 ‘We Choose to Go to the Moon’ speech, which a little girl (representing a young Mae Jemison) watches intently on her living room TV. The camera orbits the scene throughout, switching seamlessly between the TV and Mae, while the cast and set evolve to reflect each decade. The story unfolds with each rotation, taking us on a captivating journey from the 1960s up to present day, all underpinned by JFK’s speech.

Post production company, ENVY Advertising, was brought on board early on in the process and worked in close collaboration with UNIT9 to bring the ambitious project to life. To complement the spectacular visuals and time-lapse theme, the team at ENVY Advertising crafted the grade, sound design, VFX, and motion graphics.