Full Circle - JFK Moonshot by Digitas
To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9, and ENVY Advertising have teamed up on a powerful new promo, ‘Full Circle’. Centred around the first black female astronaut, Mae Jemison, the film promotes The John F. Kennedy Presidential Library and Museum’s new interactive documentary app, JFK Moonshot.
The app, created by Digitas, allows users to relive the ground-breaking achievement through an epic, full-scale augmented reality simulation of the Saturn V rocket, which launched Apollo 11 into space.
Directed by UNIT9’s Jonathan Pearson, the cinematic 40-second film opens with rousing footage of JFK’s iconic 1962 ‘We Choose to Go to the Moon’ speech, which a little girl (representing a young Mae Jemison) watches intently on her living room TV. The camera orbits the scene throughout, switching seamlessly between the TV and Mae, while the cast and set evolve to reflect each decade. The story unfolds with each rotation, taking us on a captivating journey from the 1960s up to present day, all underpinned by JFK’s speech.
Post production company, ENVY Advertising, was brought on board early on in the process and worked in close collaboration with UNIT9 to bring the ambitious project to life. To complement the spectacular visuals and time-lapse theme, the team at ENVY Advertising crafted the grade, sound design, VFX, and motion graphics.
Advertiser: The John F. Kennedy Presidential Library and Museum
Creative Agency: Digitas Boston
Copywriter: Jason Ziehm
Art Director: Michael Walsh
Producer: Amber Harris
Executive Group Director: Mark Philip
Production Company: UNIT9
Executive Producer: Adam Dolman
Director: Jonathan Pearson
DOP: Gary Shaw
Producer: Geoff Stickler
Production Designer: Chris Lightburn Jones
Edit Company: Marshall Street Editors
Editor: Toby Conway-Hughes
Post Production Company: ENVY Advertising
Grade: Danny Wood
Flame: Kieran Baxter
VFX Supervisor: Martin Waller
C4D: Bill Wright
Motion Graphics: Andrew Green
Nuke: Telmo Sousa
Sound Design: Rich Martin
Post Producer: Pete Burch
Executive Producer: Greg White