Full Circle - JFK Moonshot by Digitas

Agency: Digitas
Date: Jul 2019
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To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9, and ENVY Advertising have teamed up on a powerful new promo, ‘Full Circle’. Centred around the first black female astronaut, Mae Jemison, the film promotes The John F. Kennedy Presidential Library and Museum’s new interactive documentary app, JFK Moonshot.

The app, created by Digitas, allows users to relive the ground-breaking achievement through an epic, full-scale augmented reality simulation of the Saturn V rocket, which launched Apollo 11 into space.

Directed by UNIT9’s Jonathan Pearson, the cinematic 40-second film opens with rousing footage of JFK’s iconic 1962 ‘We Choose to Go to the Moon’ speech, which a little girl (representing a young Mae Jemison) watches intently on her living room TV. The camera orbits the scene throughout, switching seamlessly between the TV and Mae, while the cast and set evolve to reflect each decade. The story unfolds with each rotation, taking us on a captivating journey from the 1960s up to present day, all underpinned by JFK’s speech.

Post production company, ENVY Advertising, was brought on board early on in the process and worked in close collaboration with UNIT9 to bring the ambitious project to life. To complement the spectacular visuals and time-lapse theme, the team at ENVY Advertising crafted the grade, sound design, VFX, and motion graphics.

Credits

Advertiser: The John F. Kennedy Presidential Library and Museum

Creative Agency: Digitas Boston

Copywriter: Jason Ziehm

Art Director: Michael Walsh

Producer: Amber Harris

Executive Group Director: Mark Philip

Production Company: UNIT9

Executive Producer: Adam Dolman

Director: Jonathan Pearson

DOP: Gary Shaw

Producer: Geoff Stickler

Production Designer: Chris Lightburn Jones

Edit Company: Marshall Street Editors

Editor: Toby Conway-Hughes

Post Production Company: ENVY Advertising

Grade: Danny Wood

Flame: Kieran Baxter

VFX Supervisor: Martin Waller

C4D: Bill Wright

Motion Graphics: Andrew Green

Nuke: Telmo Sousa

Sound Design: Rich Martin

Post Producer: Pete Burch

Executive Producer: Greg White

Smartwater: Smartbeats

Added 13 September 2019
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