The Drum Awards for Marketing - Extended Deadline

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Date: Apr 2016
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Bausch + Lomb has rolled out a campaign for its contact solution Biotrue. Created by Digital Pulp along with its creative partner Sweet Sadie, the campaign videos are centered around moments when contact wearers don't want their lenses to dry out - whether they're binging on movies, playing cell phone games, or pulling an all-night study session. The videos aim to show viewers that Biotrue's solution can keep contact lenses moisturized for up to 20 hours, preventing contact lense wearers from experiencing a 'Biotruth moment," or "a moment when they realize their contact lenses can't keep up with them."

Credits

Chief Creative Officer: Gene Lewis

Account Director: Susan Reiter

Management Supervisor: Amanda McCormick

Account Supervisor: Marissa Cinelli

Account Executive: Rachel Rottenberg

Creative Partner: Sweet Sadie

CD/ EP: Rachel Lederman

EP: Xavier Melendez

CD/Writer: Jay Sandusky

Director: Stephen Pearson

DP: Noah David Smith

AD: TJ Sansone

Producer: Will Tatum

Production Designer: Ryan Cooper

Art Director: Mike Blain

Wardrobe: Heather Howard

Ward. Asst.: Dorothy Carlton

Editor: Charlie Cusumano

Assistant Editor: Mickey Todiwala

VFX: Eddie Wiseman

Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp

Colorist: Matthew Rosenblum

Partner Agencies: Maxus, Brand Networks, IC Group, Zeno Group