Bausch + Lomb : Biotruths by Digital Pulp
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Bausch + Lomb has rolled out a campaign for its contact solution Biotrue. Created by Digital Pulp along with its creative partner Sweet Sadie, the campaign videos are centered around moments when contact wearers don't want their lenses to dry out - whether they're binging on movies, playing cell phone games, or pulling an all-night study session. The videos aim to show viewers that Biotrue's solution can keep contact lenses moisturized for up to 20 hours, preventing contact lense wearers from experiencing a 'Biotruth moment," or "a moment when they realize their contact lenses can't keep up with them."
Credits
Chief Creative Officer: Gene Lewis
Account Director: Susan Reiter
Management Supervisor: Amanda McCormick
Account Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg
Creative Partner: Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
CD/Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Ward. Asst.: Dorothy Carlton
Editor: Charlie Cusumano
Assistant Editor: Mickey Todiwala
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp
Colorist: Matthew Rosenblum
Partner Agencies: Maxus, Brand Networks, IC Group, Zeno Group