Agency: Dieste
Date: Jan 2018
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Dallas Pets Alive, a local pet rescue organization, has partnered with Spotify to create Spoty Play: playlists that match listeners with adoptable dogs. Each playlist is curated to fit a dog’s personality and attitude, whether they’re mellow, high-energy, shy, outdoorsy, or anywhere in between. This way, adopters can discover their perfect pet through music.

The idea for Spoty Play originated with the insight that people are more likely to adopt pets that they are familiar with and relate to. Spoty Play allows listeners to familiarize themselves with adoptable dogs and their different personalities before they commit to adopt.

Dallas Pets Alive’s page on Spotify has been gaining traction since its launch and has already led to 100+ adoptions. This unprecedented collaboration between Spotify and Dallas Pets Alive allows listeners to visit each dogs’ page from within the app and apply for adoption online. Dallas Pets Alive is continuing to add new playlists and pets as part of the ongoing campaign.


Advertising Agency: Dieste

Client: Dallas Pets Alive

Client Contact: Leslie Sans

Chief Creative Officer: Ciro Sarmiento

Creative Director: Abe Garcia

Associate Creative Director: Dario Campos

Art Directors: Abe Garcia / Dario Campos / Sergio Rojas

Sr. Copywriter: Renato Martinez

Copywriters: Brazos Elkins

Head Of Art: Gustavo Zapata

Executive Producer: John Costello

Brand Leadership: Janelle Trevino

Head Of Media: Scott Gassert

Associate Media Director: Diego Lastra

Director: Sebastian Lopez

Editor: Sabrina Mottino

Production Company: Shooter Films USA

Executive Producer: Mauricio Jemal / Gerard Ludic

Producer: Diana Montemayor

VFX Company: La Posta Argentina

Head Of VFX: Nicolas Cantarelli / Pablo Tufaro

Music: Animal Music

Executive Producer Music: Alberto Fairness

Audio & Sound Design: Def Mule

Editorial: Republic Editorial