Deutsche Telekom: The Biggest Gift by DDB Budapest

’The Biggest Gift’ is the Christmas 2021 campaign from Deutsche Telekom, developed by DDB Budapest and directed by Stina Lütz.

The festive film explores the relationship of a young boy and his grandfather who have not seen each other for a long time, but kept close thanks to the fun online interactions between them during the year, until the moment when they finally see one another again on Christmas Day.

The ad ends with the line ’The greatest gift is being back together’.