Most QSR value menus are stripped down and fairly basic, but Taco Bell’s is next level, according to a new campaign for the chain. That is how Deutsch arrived at 'Value Menu Beyond Belief,' bringing people together in these surreal fantasy worlds.
This new work is an evolution of Taco Bell’s value menu creative work – conveying the notion of elevated and sophisticated work for premium value. The work will run through January 2019 with an additional spot that will run through the year.
Client: Taco Bell