Agency: Deutsch
Date: Feb 2019
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Taco Bell has announced nationwide delivery, available via Grubhub, and it’s using comic actor Adam DeVine to help promote the service.

To ensure faster delivery, Taco Bell has integrated its point-of-sale system directly into the Grubhub app, which means pickup is timed to the moment an order is ready, helping Bean Burritos, Crunchwrap Supremes and other items make it to the doorstep hot and fresh. Grubhub is also bringing more drivers to areas with Taco Bell restaurants.

The campaign, titled ‘The Go Getters’, finds people at the tops of their professions stating what their dreams are. Like the mountain climber who dreams of getting to higher peaks, a dancer who dreams of expressing innermost passion, or a scientist who wants to develop robots so people have better lives. DeVine, on the other hand, simply aspires to have his Taco Bell order delivered. The action goes back and forth between inspirational people and DeVine’s “taco-related” dreams, until his is fulfilled by a Grubhub delivery guy handing him his order at his door.


Taco Bell Client Credits:

Global Chief Brand Officer Marisa Thalberg

Senior Vice President of Advertising and Brand Engagement Tracee Larocca

Director of Advertising Ashley Prollamante

Manager, Advertising Michelle Prieve

Account Executive, Brand Experience Kristen Powell

Food Consultant Carolyn Avelino

Deutsch Credits and Titles:

Creative Credits:

Chief Creative Officer, North America: Pete Favat

Chief Creative Officer, Los Angeles: Brett Craig

Creative Director: Rich Ford

Creative Director: Ken Slater

Jr. Copywriter: Ryan Schade

Jr.Art Director: Micah Wilkes

Head of Design: Adhemas Batista

Sr. Designer: Joo Woo

Sr. Digital Designer: Jun Ikeya

Head of Production: Diego de la Maza

Executive Integrated Producer: Paul Roy

Sr. Integrated Producer: Ali Issari

Music Director: Eryk Rich

Music Supervisor: Chase Butters

Music Producer: Dez Davis

Account Management Credits:

Group Account Director: Matt Matzen

Group Account Director: Katie Klages

Account Supervisor: Chelle Toulouse

Account Executive: Eddy Perezic

Account Planning:

Head of Strategy: Kelsey Hodgkin

Strategy Director: Armando Potter

Business Affairs/Traffic:

Director of Integrated Business Affairs: Gabriela Farias

Executive Business Affairs Manager: Ken Rongey

Director or Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Anna Brito

Broadcast Traffic Manager: Ana Barraza

Live Action Production Company


Director: Bryan Buckley

Executive Producer: Mino Jarjoura

Executive Producer/Director of Sales: Dan Duffy

Line Producer: Matt Lefebvre

Editorial Company


Editor: Andy McGraw

Assistant Editor: Scott Beatty

Executive Producer/Partner: Lauren Bleiweiss

Head of Production: Meagen Carroll

Producer: Brady Fiero

Post/VFX + Finishing

The Mill

CCO: Phil Crowe

VFX Supervisor: Steve Cokonis

Compositor: Adam Lambert

Senior Colorist: Adam Scott

Executive Producer (VFX/finishing): Anastasia von Rahl

Executive Producer (color): Linda Jackson

Sr. Producer (VFX/finishing): Erin Hicke

Producer (color): Liza Kerlin

Associate Producer (VFX/finishing): Vanessa Yee



Design Creative Director: Gosha Kuznetsov

Sr. Creative Director/VFX Supervisor: Ben Walsh

Sr. Flame Artist: Chris Bankoff

Sr. Executive Producer and VP Commercials VFX: Stephanie Gilgar

Sr. Executive Producer/Business Development: Alaina Zanotti

VFX Coordinator: Josephin Peichl

Licensed/Composed Music, Credits and Track Info:

Track: TacoBell_GoGetters_JWS-7b-Mastered

Performed by: John Snyder

Composed by: John Snyder

Courtesy of: Yessian Music

By Arrangement with: John Snyder

Publisher: Y2 Publishing

Yessian Music

Master: Y2 Publishing

Yessian Music

Audio Post Company:


Mixer: Mark Meyuhas

Assistant Mixer: Peter Lapinski

Executive Producer: Susie Boyajan

Shoot Location:

Los Angeles, CA