Taco Bell and Grubhub: The Go-Getters by Deutsch
- Location:
Taco Bell has announced nationwide delivery, available via Grubhub, and it’s using comic actor Adam DeVine to help promote the service.
To ensure faster delivery, Taco Bell has integrated its point-of-sale system directly into the Grubhub app, which means pickup is timed to the moment an order is ready, helping Bean Burritos, Crunchwrap Supremes and other items make it to the doorstep hot and fresh. Grubhub is also bringing more drivers to areas with Taco Bell restaurants.
The campaign, titled ‘The Go Getters’, finds people at the tops of their professions stating what their dreams are. Like the mountain climber who dreams of getting to higher peaks, a dancer who dreams of expressing innermost passion, or a scientist who wants to develop robots so people have better lives. DeVine, on the other hand, simply aspires to have his Taco Bell order delivered. The action goes back and forth between inspirational people and DeVine’s “taco-related” dreams, until his is fulfilled by a Grubhub delivery guy handing him his order at his door.
Credits
Taco Bell Client Credits:
Global Chief Brand Officer Marisa Thalberg
Senior Vice President of Advertising and Brand Engagement Tracee Larocca
Director of Advertising Ashley Prollamante
Manager, Advertising Michelle Prieve
Account Executive, Brand Experience Kristen Powell
Food Consultant Carolyn Avelino
Deutsch Credits and Titles:
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Chief Creative Officer, Los Angeles: Brett Craig
Creative Director: Rich Ford
Creative Director: Ken Slater
Jr. Copywriter: Ryan Schade
Jr.Art Director: Micah Wilkes
Head of Design: Adhemas Batista
Sr. Designer: Joo Woo
Sr. Digital Designer: Jun Ikeya
Head of Production: Diego de la Maza
Executive Integrated Producer: Paul Roy
Sr. Integrated Producer: Ali Issari
Music Director: Eryk Rich
Music Supervisor: Chase Butters
Music Producer: Dez Davis
Account Management Credits:
Group Account Director: Matt Matzen
Group Account Director: Katie Klages
Account Supervisor: Chelle Toulouse
Account Executive: Eddy Perezic
Account Planning:
Head of Strategy: Kelsey Hodgkin
Strategy Director: Armando Potter
Business Affairs/Traffic:
Director of Integrated Business Affairs: Gabriela Farias
Executive Business Affairs Manager: Ken Rongey
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Anna Brito
Broadcast Traffic Manager: Ana Barraza
Live Action Production Company
Hungryman
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Executive Producer/Director of Sales: Dan Duffy
Line Producer: Matt Lefebvre
Editorial Company
Cartel
Editor: Andy McGraw
Assistant Editor: Scott Beatty
Executive Producer/Partner: Lauren Bleiweiss
Head of Production: Meagen Carroll
Producer: Brady Fiero
Post/VFX + Finishing
The Mill
CCO: Phil Crowe
VFX Supervisor: Steve Cokonis
Compositor: Adam Lambert
Senior Colorist: Adam Scott
Executive Producer (VFX/finishing): Anastasia von Rahl
Executive Producer (color): Linda Jackson
Sr. Producer (VFX/finishing): Erin Hicke
Producer (color): Liza Kerlin
Associate Producer (VFX/finishing): Vanessa Yee
Post/Animation:
Method
Design Creative Director: Gosha Kuznetsov
Sr. Creative Director/VFX Supervisor: Ben Walsh
Sr. Flame Artist: Chris Bankoff
Sr. Executive Producer and VP Commercials VFX: Stephanie Gilgar
Sr. Executive Producer/Business Development: Alaina Zanotti
VFX Coordinator: Josephin Peichl
Licensed/Composed Music, Credits and Track Info:
Track: TacoBell_GoGetters_JWS-7b-Mastered
Performed by: John Snyder
Composed by: John Snyder
Courtesy of: Yessian Music
By Arrangement with: John Snyder
Publisher: Y2 Publishing
Yessian Music
Master: Y2 Publishing
Yessian Music
Audio Post Company:
Lime
Mixer: Mark Meyuhas
Assistant Mixer: Peter Lapinski
Executive Producer: Susie Boyajan
Shoot Location:
Los Angeles, CA
