Taco Bell: Nacho Fight by Deutsch
- Location:
Taco Bell has created a spot to launch its huge Nacho Party Packs and leaned into the insight that having a lot of nachos can bring people together but not having enough can tear them apart.
To bring this to life, Deutsch tapped iconic stunt man turned big-action filmmaker, David Leitch, to direct and casted real stunt-fighters to give that spot that big, over-the-top action. The fight scene even breaks through walls and lots of furniture to show the lengths people will go to get the last nacho.
The campaign will run on broadcast, radio, digital and social through Q1.
Credits
TACO BELL / CLIENT CREDITS
SVP, Advertising & Brand Engagement Tracee Larocca
Director of Advertising Ashley Prollamante
Manager, Brand Experience Amanda Barbosa
Associate Manager, Brand Experience Emma Cartwright
Food Consultant Carolyn Avelino
DEUTSCH / AGENCY CREDITS
Creative
Chief Creative Officer, Los Angeles Brett Craig
Creative Director Travis Swingler
Associate Creative Director Vince Feliciano
Associate Creative Director Josh Cassidy
Art Director Micah Wilkes
Copywriter Ryan Schade
Production
Head of Production Diego de la Maza
Executive Integrated Producer Paul Roy
Integrated Producer Steven Frailey
Senior Music Supervisor Chase Butters
Music Supervisor Dez Davis
Digital Production
Executive Integrated Producer, Digital Laura Tron
Senior Integrated Producer, Digital Ariel Theraube
Associate Integrated Producer, Digital Kemi Adeniji
Design
Design Director Jean-Lou Renoux
Designer Ayla Kim
Junior Designer Karloz Giron
Account Management:
Group Account Director Matt Matzen
Account Director Kelly Childers
Account Supervisor Keith Marsh
Account Executive Kaley Barenkamp
Account Executive Natalie Brock
Business Affairs/Traffic: Director of Integrated Business Affairs Gabriela Farias
Executive Business Affairs Manager Ken Rongey
Director of Broadcast Traffic Carie Bonillo
Executive Broadcast Traffic Manager Courtney Tylka
Senior Broadcast Traffic Manager Ana Barraza
Account Planning:
EVP, Head of Strategy Kelsey Hodgkin
Associate Strategy Director Rebecca Chein
PRODUCTION CREDITS
Production – Live-Action
MINTED CONTENT Director: David Leitch Managing Director: Lance O’Connor Executive Producer: Edina Sallay Producer: Craig Repass
Production Service Company / Vancouver
CIRCLE PRODUCTIONS Executive Producer: Chris Bowell Executive Producer: Tom Murray Executive Producer: Alex Bowell
Editorial
Whitehouse/Steelhead Editor: Josh Bodnar Assistant Editor: Jesse Richard Executive Producer: Joanna Manning Producer: Lynne Mannino
Post (Color/VFX/Finishing)
ALT Post Facility Company 3 Lead Flame Artist: Andy MacDonald Executive Producer: Chris Fieldhouse Producer: Gabriel Wakeman Colorist: Stefan Sonnenfeld
Audio / Sound Design
Lime Studios Audio Mixer: Matt Miller Assistant Mixer: Ian Connie Executive Producer: Susie Boyajan
Music
Hayley Mills 'Lets Get Together'
