Taco Bell: Big Show by Deutsch

Agency: Deutsch
Client: Taco Bell
Date: Jan 2020
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Taco Bell has always created elevated work for its most premium value products, so for the return of the limited time 1$ Double Stacked Tacos, the brand leaned into another surreal, magical creative concept.

Tapping into Oscar-winning director and special effects artist, Robert Stromberg (known for his work on Avatar, Alice In Wonderland, and Maleficent), the spot crafts a magical circus world of the Double Stacked Tacos casting real circus performers, aerialist, and fire breathers.

Credits

Creative

Chief Creative Officer, Los Angeles Brett Craig

Associate Creative Director Daniel Chen

Associate Creative Director Mikey Sison

Art Director Micah Wilkes

Copywriter Ryan Schade

Art Director Elora Clement

Copywirter Jagger Moore

Production

Head of Production Diego de la Maza

Executive Integrated Producer Paul Roy

Senior Integrated Producer Jamie Gartner

Senior Music Supervisor Chase Butters

Music Supervisor Dez Davis

Digital Production

Executive Integrated Producer, Digital Laura Tron

Senior Integrated Producer, Digital Ariel Theraube

Associate Integrated Producer, Digital Kemi Adeniji

Design

Design Director Jean-Lou Renoux

Designer Ayla Kim

Account Management:

Group Account Director Matt Matzen

Account Director Kelly Childers

Account Supervisor Katie Henerikson

Sr. Account Executive Eddy Perezic

Assistant Account Executive Maggie Corleto

Business Affairs/Traffic: Director of Integrated Business Affairs Gabriela Farias

Executive Business Affairs Manager Ken Rongey

Director of Broadcast Traffic Carie Bonillo

Executive Broadcast Traffic Manager Courtney Tylka

Senior Broadcast Traffic Manager Ana Barraza

Account Planning:

EVP, Head of Strategy Kelsey Hodgkin

Associate Strategy Director Rebecca Chein

Executives: CEO, North America: Mike Sheldon

Chief Creative Officer, North America Pete Favat President, Los Angeles: Kim Getty

PRODUCTION CREDITS

Production – Live-Action

RSA Films Director: Robert Stromberg Managing Director: David Mitchell HOP: Elicia Laport Executive Producer: Buddy Brakha Producer: Morna Ciraki Production Supervisor: Carmen Quiros

Production Service Company / Poland

24/7 Radioaktive Executive Producer: Gordon Mackinnon Executive Producer: Luna Llados Producer: Bartek Rainski Production Manager: Marek Ciechalski

Editorial

Whitehouse/Steelhead Editor: Matthew Wood Assistant Editor: Marco Rosas Executive Producer: Joanna Manning Producer: Lynne Mannino

Post (Color/VFX/Finishing)

ALT Post Facility C03 Lead Flame Artist: Jan Cilliers Executive Producer: Chris Fieldhouse Producer: Gabriel Wakeman Colorist: Stefan Sonnenfeld

Audio / Sound Design

Lime Studios Audio Mixer: Matt Miller Assistant Mixer: Ian Connie Executive Producer: Susie Boyajan

Music

Ashe - “Afterlife”

Shoot Location

on location in Poznan, Poland

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