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Differin: Pickers by Deutsch NY

Agency: Deutsch NY
Client: Differin
Date: Apr 2021
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Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping.

Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the “Acne Aftermath” campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes including an erupting volcano, the detonation of fireworks, and the launch of a rocket—revealing the solution to the aftermath of a bad habit.

The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel, two products made specifically to treat the often-overlooked, long-lasting aftereffects of acne.

Credits

Client: Differin, Galderma Laboratories

Katherine Rouse, Director, Differin OTC US

Jeffrey Daly, Senior Brand Manager

Agency: Deutsch New York

Creatives:

Dan Kelleher, Chief Creative Officer

George Decker, Executive Creative Director

Jessica Lomasson, Associate Creative Director

Allison Navon, Associate Creative Director

Content Production:

Joe Calabrese, EVP, Director of Integrated Production

Halley Mangano, Producer

Art/Print Production:

Sarah Mana, SVP Director of Creative Services

Jeanette Luis, Executive Print Producer

Melissa Becantur, Print Producer

Digital Design:

Zoe Gillette, Designer and Retoucher

Motion Design:

Danny Kamhaji, Lead Motion Designer

Account Planning:

Michelle Rowley, SVP, Group Planning Director

Alexis Madison, Associate Director, Strategy

Caroline Jordan, Senior Strategist, Strategy

Account Management:

Tyler J. Helms, EVP, Group Account Director

Kristen Rincavage, SVP, Account Director

Marie Komori, Account Director

Maria Rivadeneira, Account Executive

Business Affairs:

Stacy Schwartz, Integrated Business Affairs VP, Group Director

Sara Jurman, Business Manager

Production Company: Gravy

Brent Stoller, Owner/Executive Producer

Becky Bradshaw, Staff Production Coordinator

Crobin Leo, Director

Bo Clancey, Producer

Editorial: Great Machine

Cindy Nelson, Editor

Tony Scharko, Assistant Editor

Zack Herpy, Post Producer

Music/Licensed Music Tracks:

Music Arrangement by Human

Matthew O’Malley, Arranger and Creative Lead

James Dean Wells, Executive Producer

Audio Post:

Marc Healy, Sound Designer/Mixer

End Tag Animation/Graphics Company:

Great Machine