Differin: Pickers by Deutsch NY
- Location:
Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping.
Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the “Acne Aftermath” campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes including an erupting volcano, the detonation of fireworks, and the launch of a rocket—revealing the solution to the aftermath of a bad habit.
The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel, two products made specifically to treat the often-overlooked, long-lasting aftereffects of acne.
Credits
Client: Differin, Galderma Laboratories
Katherine Rouse, Director, Differin OTC US
Jeffrey Daly, Senior Brand Manager
Agency: Deutsch New York
Creatives:
Dan Kelleher, Chief Creative Officer
George Decker, Executive Creative Director
Jessica Lomasson, Associate Creative Director
Allison Navon, Associate Creative Director
Content Production:
Joe Calabrese, EVP, Director of Integrated Production
Halley Mangano, Producer
Art/Print Production:
Sarah Mana, SVP Director of Creative Services
Jeanette Luis, Executive Print Producer
Melissa Becantur, Print Producer
Digital Design:
Zoe Gillette, Designer and Retoucher
Motion Design:
Danny Kamhaji, Lead Motion Designer
Account Planning:
Michelle Rowley, SVP, Group Planning Director
Alexis Madison, Associate Director, Strategy
Caroline Jordan, Senior Strategist, Strategy
Account Management:
Tyler J. Helms, EVP, Group Account Director
Kristen Rincavage, SVP, Account Director
Marie Komori, Account Director
Maria Rivadeneira, Account Executive
Business Affairs:
Stacy Schwartz, Integrated Business Affairs VP, Group Director
Sara Jurman, Business Manager
Production Company: Gravy
Brent Stoller, Owner/Executive Producer
Becky Bradshaw, Staff Production Coordinator
Crobin Leo, Director
Bo Clancey, Producer
Editorial: Great Machine
Cindy Nelson, Editor
Tony Scharko, Assistant Editor
Zack Herpy, Post Producer
Music/Licensed Music Tracks:
Music Arrangement by Human
Matthew O’Malley, Arranger and Creative Lead
James Dean Wells, Executive Producer
Audio Post:
Marc Healy, Sound Designer/Mixer
End Tag Animation/Graphics Company:
Great Machine
