Busch: Car2Can by Deutsch New York

Client: Busch
Date: Feb 2019
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As the longest running sponsor of NASCAR, Busch decided to celebrate its 40-year presence at the Daytona 500 by turning Busch-driver Kevin Harvick’s #4 car into a limited-edition Busch Car 2 Can collection.

Luckily for the Nascar die-hards, Busch is inviting nearly 10 million Daytona 500 viewers to play a live, on-screen trivia contest for a chance to win one of the exclusive cans on February 17. Simply turn on the race, tweet out your responses to the questions using the hashtags #Car2Can #BuschContest, and you’re in the running for one of the 40 cans available.

Nascar auctioned off the first one, with proceeds going directly to KAB and be matched dollar-for-dollar by Busch. KAB’s mission is to improve and beautify community environments across the country every day, making this organization the natural choice to donate to as part of Busch’s ongoing commitment to giving back to and taking care of the great outdoors.

Credits

AB InBev, Busch:

VP Marketing, Core and Value Brands: Ricardo Marques

Director, US Value Brands: Daniel Blake

Brand Manager and Digital Brand Manager: Conor Mason

Associate Brand Manager: Matt Overberg

Deutsch:

Office: New York

Chief Creative Officer: Dan Kelleher

Executive Creative Director: Jeff Vinick

Creative Director: Heather English

Creative Director: Marques Gartrell

Copywriter: Breyden Sheldon

Art Director: Ashley Centrella

Director of Integrated Production: Joe Calabrese

Head of Design: Roger Bova

Designer: Jonathan Boffa

Director of Digital: Daniel Murphy

Digital Director of Technology: Husani Oakley

Digital Producer: Jennifer Byrne

Planning Director: Andrew Quay

Senior Strategist, Digital: Rachel Gruber

Associate Director of Digital Strategy: Juliette Leavey

Director of Print and Art Production: Sarah Manna

Executive Producer: Andrea Curtin

Art Producer: Dana Kandic

Studio Services: Rondell Meeks

Senior Retoucher: Alice Mazorra

Executive Print Producer: Jeanette Luis

Print Producer: Melissa Betancur

Studio Artist: Stephanie Matusewicz

Project Manager: Ashley Heisner

Director of Integrated Business Affairs: Maria Taris

Integrated Business Affairs Manager: Nikki Balekjian

Account Director: Andrew Arnot

Account Director: Madalyn McLane

Assistant Account Executive: Hannah Duchardt

Design/Build Firm: Factioned

President, Lead Designer: Jared Larimor

Designer: Dan McMahon

Production: Steelhead NY

Director: Jeff Morgan

Director of Photography: Thomas Petersen

Director of Photography and Editor: Pete Slife

Assistant Editor: Tony Scharko

Post Producer: Zackery Herpy

Visual Effects: Joey Park and Tony Scharko

Audio Engineer: Marc Healy

Telecine: Chimney

Colorist: Lez Rudge

Music/Licensed Music Tracks: JSM

Breast Buffer by Grey India

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