Busch: advert-body-1 by Deutsch New York
- Location:
Fall is here, and Busch Beer wants to give Americans even more reasons to get outside and enjoy their public lands, which is why the brand has launched an outdoor challenge nationally in forests across the country, inviting America to celebrate the great outdoors this fall with the motivator of free beer (or cash equivalent).
Partnering with the National Forest Foundation (NFF), Busch marked six trees in forests across the country with special medallions. The first person to find a medallion and email the discovery to Busch could receive a full-year’s supply of Busch Beer.
Busch is revealing the location of all six trees via clues on the brand’s official Twitter page (@BuschBeer). Beer hunters just need to look for the clues posted on Twitter, track down the right tree and follow the directions from there.
In addition to the beer hunt, people can get involved simply with the click of a mouse. Deutsch NY created the ‘Tree Roll’ (kind of like pre-roll), to help plant trees. For every non-skipped view of the pre-roll video, a humorous informational video that helps people spot and plant trees, the NFF will plant one tree with a goal of 50,000 trees to plant in the first 24 hours. According to Deutsch, this is the first brand using non-skippable pre-roll for charity purposes.
Another way to help plant trees and enjoy beer is to buy specially-marked 18-packs, 24-packs and 30-packs of Busch and Busch Light, a portion of the proceeds which will be donated to the NFF to support the restoration and enhancement of national forests and grasslands across the United States, up to $175,000. Busch aims to plant 150,000 new trees as part of its 2018 partnership with the NFF.
Credits
Tree Roll Credits
Busch:
NA Marketing: Marcel Marcondes
Value and Beyond Beer Brands: Chelsea Phillips
Director, US Value Brands: Daniel Blake
Brand Manager and Digital Brand Manager: Conor Mason
Deutsch Creative Credits:
Office: New York
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Jeff Vinick
Creative Director: Heather English
Creative Director: Marques Gartrell
Copywriter: Breyden Sheldon
Art Director: Kelsey Heard
Director of Integrated Production: Joe Calabrese
Producer: John Hatheway
Assistant Producer: Halley Mangano
Director of Integrated Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Sr. Business Affairs Manager: Dawn Doumeng
Project Manager: Ashley Heisner
Account Director: Andrew Arnot
Account Supervisor: Madalyn McLane
Production Company: Steelhead
Director: Joe Pernice
Executive Producer: Jeff Morgan
Director of Photography: Tom Petersen
Editorial Company: Steelhead
Editor: Cohen Anderson
Assistant Editor: Matt Mullen
Post-Producer: Samantha Addy
Executive Producer: Jeff Morgan
Telecine: Steelhead
Colorist: Juan Guzman
Original Music: JSM
Chief Creative Officer: Joel Simon
Exec Producer: Jeff Fiorello
Arrangers: Joel Simon, Nathan Kil
Producer: Norm Felker