Nest: advert-body-1 by Deutsch
- Location:
A new spot for the Nest video camera doorbell shows that the company is committed to keeping families connected through technology. To launch the brand’s newest product ‘Hello,’ a video camera doorbell, Nest will be debuting a 30-second spot titled ‘Prom Night.’
In the spot, we see a high school girl going to the door to pick up her date. The tuxedoed boy then turns as we hear his father giving him some advice. He tells the boy to treat his date with respect and not to “assume being her date means anything more than that.” The boy, understanding the advice, is then seen on a camera phone, as shots dart from the phone to the Nest Hello camera, to the boy’s father who is at work at a hospital and is talking to his son remotely through the camera doorbell.
The spot taps into the topic of how men treat women in society and becomes a story about a parent teaching a teenager how to treat women and others with respect, a value that begins at home.
Credits
Client Credits:
CMO: Doug Sweeny
Global Creative Director: Xanthe Wells
Creative Lead: Colleen Harlan
Global Head of Advertising and Engagement: Gene Willis
Director of Communications & Consumer Marketing: Kate Brinks
Director Partner and Channel Marketing: Lauren Gellman
Executive Producer: Jessica Koontz
Consumer Advertising Manager: Kate Whittington
Product Manager: Erick Low
Product Manager: Leo Paskin
Deutsch Credits
Creative
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Guto Araki
Creative Director: Neal Desai
Creative Director: Eric Manchester
Production
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Dan Kaplan
Senior Integrated Producer: Ali Issari
Music Director: Eryk Rich
Music Producer: Chase Butters
Music Coordinator: Dez Davis
Account Management
Group Account Director: Walter Smith
Account Supervisor: Kelly Childers
Business Affairs/Traffic
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Saeyoung Kim
Director or Broadcast Traffic: Carie Bonillo
Production Company: Alldayeveryday
Director: Matt Baron
Executive Producer: Renee Krumweide
Head of Production: Nikola Westermann
Line Producer: Christian Nurse
Editorial Company: Nomad
Editor: Jared Coller
Executive Producer: Susye Melega
Producer: Gabriella Page
Assistant Editor: Kyle Behrens
Color Correction: MPC
Colorist: Ricky Gausis
Executive Producer, Color: Meghan Lang
Senior Color Producer: Rebecca Boorsma
Licensed Music for “Prom Night”
Track: Bloomed C
Composer: Robert Murguia
Publisher: Mophonics Music Publishing
Track: Moving Up Instrumental
Composer: Aurelien Mergault (SACEM)
Publisher(s): Kaptain Music Library ASCAP / APM Music ASCAP
Audio Post Company: Lime Studios
Audio Mixer: Joel Waters
Executive Producer: Susie Boyajan
Assistant Mixer: Chris Nungary
