Taco Bell built an elaborate 'Web of Fries' spot to launch its new Nacho Fries.
The cinematic trailer-style ad is about a family man, played by Josh Duhamel, inquiring about why Taco Bell doesn’t serve fries. It becomes a spoof of a suspenseful thriller about a sinister 'Big Fries' conglomerate trying to stop Taco Bell’s new Nacho Fries from disrupting their fry monopoly.
There will be 90-, 60-, 30- and 15-second versions of the spot, all running on TV. The 90-second spot will also run in-cinema.
Agency: Deutsch LA
Client: Taco Bell