Taco Bell: Retrieval by Deutsch LA
- Location:
After making a big debut a year ago with a spy-like film starring Josh Duhamel, Taco Bell’s Nacho Fries return to menus for a limited time, this time with help from James Marsden.
Unlike Duhamel’s character, who was caught up in a cover up by ‘Big Fries,’ Marsden is recruited by the government to find out why Nacho Fries disappeared. Live Más Productions, Taco Bell’s production arm, makes a cinematic effort with ‘Retrieval,’ starring Marsden as a devoted father who investigates the biggest question the brand’s fans have raised – why have fries vanished and where did they go? Marsden’s Dr. Conrad, a retired astronaut, goes back to space to figure it out the locale of the fries. The movie trailer-style production, produced in partnership with Deutsch LA, premieres on all major networks.
Credits
Client: Taco Bell
Chief Marketing Officer – Marisa Thalberg
Senior Vice President of Advertising and Brand Engagement– Tracee Larocca
Director of Advertising – Ashley Prollamante
Manager, Advertising – Michelle Prieve
Account Executive, Brand Experience – Kristen Powell
Food Consultant – Carolyn Avelino
Deutsch Credits and Titles:
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Chief Creative Officer: Brett Craig
Creative Director: Jeremiah Wassom
Creative Director: Chris Jones
Senior Art Director: Krish Karunanidhi
Senior Copywriter: Daniel Chen
Head of Production: Diego De La Maza
Executive Integrated Producer: Paul Roy
Senior Integrated Producer: Jamie Gartner
Music Director: Eryk Rich
Audio Producer: Chase Butters
Music Coodinator: Dez Davis
Account Management Credits:
Group Account Director: Matt Matzen
Account Director: Kelly Childers
Account Supervisor: Keith Corcoran
Account Executive: Lauren Krueger
Account Planning:
Head of Strategy: Kelsey Hodgkin
Strategy Director: Armando Potter
Business Affairs/Traffic:
Director of Integrated Business Affairs: Gabriela Farias
Executive Business Affairs Manager: Ken Rongey
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Anna Brito
Broadcast Traffic Manger: Ana Barraza
Live Action Production Company
Production Company: Superprime
Director: James Gray
Managing Director: Rebecca Skinner
Managing Director: Michelle Ross
Executive Producer: Roger Zorovich
Senior Producer: Ron Mohrhoff
Editorial Company
Production Company: Union Editorial
Editor: Matt Chesse
Assistant Editor: Dana Maddox
President/Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
Post Facility
Production Company: C03
Producer: Gabriel Wakeman
Colorist: Stefan Sonnenfeld
Post/VFX:
Production Company: Framestore
Director of Production and Operations: Bethan Thomas
Sr VFX Producer: Morgan MacCuish
Creative Director: Aron Hjartarson
VFX Supervisor: Tom Leckie
Com Supervisor: Alex Villabon
CG Supervisor: Kevin Baker
Licensed/Composed Music, Credits and Track Info:
Massive Music
Audio Post Company:
Production Company: Formosa Sound
Executive Producer: Lauren Cascio
Mixer: John Bolen
Sound Design: Per Hallberg
Sound Design: Phil Morrill
Shoot Location:
Los Angeles, Ca
