Taco Bell: Chasing Gold by Deutsch LA

Agency: Deutsch LA
Client: Taco Bell
Date: Jun 2019
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Darren Criss has cemented his post-Glee and American Crime Story fame with a starring role in Taco Bell’s ‘Chasing Gold,’ a film trailer and song professing love for Nacho Fries.

The Nacho Fries, now on menus nationwide for a limited time, are a fan-favorite item. The brand’s Live Más Productions decided to put people’s obsession with the spiced fries with nacho cheese into a film trailer and song sung by Criss.

The plot of the trailer shows Criss as singer Zack Collins, who passionately sings about his love for Nacho Fries and is discovered by a talent scout, played by Chris Diamantopoulos, who makes him a star. It follows the emotional journey Collins endures when he realizes that sometimes love, like Nacho Fries, only lasts for a limited time. There are broken televisions and a burning piano to drive home the drama.

The song is a cheesy power love ballad.



Chief Marketing Officer Marisa Thalberg

SVP, Advertising & Brand Engagement Tracee Larocca

Director of Advertising Ashley Prollamante

Manager, Brand Experience Michelle Prieve

Associate Manager, Brand Experience Kristen Powell



Chief Creative Officer, Los Angeles Brett Craig

Creative Director Jeremiah Wassom

Creative Director Chris Jones

Associate Creative Director Mikey Sison

Senior Copywriter Daniel Chen


Head of Production Diego de la Maza

Executive Integrated Producer Paul Roy

Senior Integrated Producer Samantha Bonom

Integrated Producer Steven Frailey

Music Director Eryk Rich

Senior Music Supervisor Chase Butters

Music Supervisor Dez Davis

Digital Production

Executive Integrated Producer, Digital Laura Tron

Senior Integrated Producer, Digital Ariel Theraube

Associate Integrated Producer, Digital Kemi Adeniji


Design Director Jean-Lou Renoux

Designer Erica Park

Junior Designer Jeremy Gozzip

Account Management:

EVP, Group Account Director Matt Matzen

Account Director Kelly Childers

Account Supervisor Katie Heinerikson

Account Executive Eddy Perezic

Assistant Account Executive Kristen Engasser

Business Affairs/Traffic:

Director of Integrated Business Affairs Gabriela Farias

Executive Business Affairs Manager Ken Rongey

Senior Business Affairs Manager Charissa Kinney

Director of Broadcast Traffic Carie Bonillo

Broadcast Traffic Manager Ana Barraza

Broadcast Traffic Manager Anna Brito

Account Planning:

EVP, Head of Strategy Kelsey Hodgkin

VP, Group Strategy Director Armando Potter

Strategist Troy Gary


CEO, North America: Mike Sheldon

Chief Creative Officer, North America Pete Favat

President, Los Angeles: Kim Getty


Production – Live-Action

Neighborhood Watch

37 Greenpoint Ave, Suite 108

Brooklyn, NY 11222

Director: Jeremy Saulnier

DP: Larkin Seiple

Executive Producer: Richard Peete

Executive Producer: Matthew Snetzko

Executive Producer: Traci Carlson

Line Producer: Theolonious Brooks

Production – Food

French Butter Films

Director/DP: Brett Froomer

Executive Producer: Ivo Knezevic

First AD: Tim Harris

Production Service Company / Mexico City

The Lift

Managing Director: Avelino Rodriguez

Line Producer/LiveAction: Fuad Abed Dalton

Line Producer/Food: Jose Aguirre

Public Relations: Essiak Fernandez

Sr Bidder: Brooklyn Fecter


Union Editorial

Editor: Jim Haygood

Assistant Editor: Brian Leong

Executive Producer: Joe Ross

President/Managing Director: Michael Raimondi


Company 3

Senior Colorist: Stefan Sonnenfeld

Senior Producer: Gabriel Wakeman

Executive Producer: Ashley McKim

Post (VFX/Finishing)


Executive Producer: Ron Moon

Producer: Susie Cobb

VFX Supervisor: Frederick Ross

VFX Artist: Felix Thedeby

Audio / Sound Design

Lime Studios

Audio Mixer: Mark Meyuhas

Assistant Mixer: Peter Lapinski

Executive Producer: Susie Boyajan


Jingle Punks

CCO/Songwriter/Producer: Jared Gutstadt

Songwriter/Track Production: Jesse Siebenberg

Songwriter: Scarlett Burke

Executive Creative Director: Matt Chambless

Senior Producer: Miles Kennedy

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