Taco Bell: Chasing Gold by Deutsch LA
- Location:
Darren Criss has cemented his post-Glee and American Crime Story fame with a starring role in Taco Bell’s ‘Chasing Gold,’ a film trailer and song professing love for Nacho Fries.
The Nacho Fries, now on menus nationwide for a limited time, are a fan-favorite item. The brand’s Live Más Productions decided to put people’s obsession with the spiced fries with nacho cheese into a film trailer and song sung by Criss.
The plot of the trailer shows Criss as singer Zack Collins, who passionately sings about his love for Nacho Fries and is discovered by a talent scout, played by Chris Diamantopoulos, who makes him a star. It follows the emotional journey Collins endures when he realizes that sometimes love, like Nacho Fries, only lasts for a limited time. There are broken televisions and a burning piano to drive home the drama.
The song is a cheesy power love ballad.
Credits
TACO BELL / CLIENT CREDITS
Chief Marketing Officer Marisa Thalberg
SVP, Advertising & Brand Engagement Tracee Larocca
Director of Advertising Ashley Prollamante
Manager, Brand Experience Michelle Prieve
Associate Manager, Brand Experience Kristen Powell
DEUTSCH / AGENCY CREDITS
Creative
Chief Creative Officer, Los Angeles Brett Craig
Creative Director Jeremiah Wassom
Creative Director Chris Jones
Associate Creative Director Mikey Sison
Senior Copywriter Daniel Chen
Production
Head of Production Diego de la Maza
Executive Integrated Producer Paul Roy
Senior Integrated Producer Samantha Bonom
Integrated Producer Steven Frailey
Music Director Eryk Rich
Senior Music Supervisor Chase Butters
Music Supervisor Dez Davis
Digital Production
Executive Integrated Producer, Digital Laura Tron
Senior Integrated Producer, Digital Ariel Theraube
Associate Integrated Producer, Digital Kemi Adeniji
Design
Design Director Jean-Lou Renoux
Designer Erica Park
Junior Designer Jeremy Gozzip
Account Management:
EVP, Group Account Director Matt Matzen
Account Director Kelly Childers
Account Supervisor Katie Heinerikson
Account Executive Eddy Perezic
Assistant Account Executive Kristen Engasser
Business Affairs/Traffic:
Director of Integrated Business Affairs Gabriela Farias
Executive Business Affairs Manager Ken Rongey
Senior Business Affairs Manager Charissa Kinney
Director of Broadcast Traffic Carie Bonillo
Broadcast Traffic Manager Ana Barraza
Broadcast Traffic Manager Anna Brito
Account Planning:
EVP, Head of Strategy Kelsey Hodgkin
VP, Group Strategy Director Armando Potter
Strategist Troy Gary
Executives:
CEO, North America: Mike Sheldon
Chief Creative Officer, North America Pete Favat
President, Los Angeles: Kim Getty
PRODUCTION CREDITS
Production – Live-Action
Neighborhood Watch
37 Greenpoint Ave, Suite 108
Brooklyn, NY 11222
Director: Jeremy Saulnier
DP: Larkin Seiple
Executive Producer: Richard Peete
Executive Producer: Matthew Snetzko
Executive Producer: Traci Carlson
Line Producer: Theolonious Brooks
Production – Food
French Butter Films
Director/DP: Brett Froomer
Executive Producer: Ivo Knezevic
First AD: Tim Harris
Production Service Company / Mexico City
The Lift
Managing Director: Avelino Rodriguez
Line Producer/LiveAction: Fuad Abed Dalton
Line Producer/Food: Jose Aguirre
Public Relations: Essiak Fernandez
Sr Bidder: Brooklyn Fecter
Editorial
Union Editorial
Editor: Jim Haygood
Assistant Editor: Brian Leong
Executive Producer: Joe Ross
President/Managing Director: Michael Raimondi
Color
Company 3
Senior Colorist: Stefan Sonnenfeld
Senior Producer: Gabriel Wakeman
Executive Producer: Ashley McKim
Post (VFX/Finishing)
Chimney
Executive Producer: Ron Moon
Producer: Susie Cobb
VFX Supervisor: Frederick Ross
VFX Artist: Felix Thedeby
Audio / Sound Design
Lime Studios
Audio Mixer: Mark Meyuhas
Assistant Mixer: Peter Lapinski
Executive Producer: Susie Boyajan
Music
Jingle Punks
CCO/Songwriter/Producer: Jared Gutstadt
Songwriter/Track Production: Jesse Siebenberg
Songwriter: Scarlett Burke
Executive Creative Director: Matt Chambless
Senior Producer: Miles Kennedy
