After winning the account earlier this year, Deutsch has rolled out its first work for canned and frozen vegetable brand Green Giant. In a one-minute teaser-style spot, people all across the country are shown spotting the brand's longtime mascot, the Green Giant - but viewers never catch a glimpse of him. The film ends with the message, '#The Giant Awakens, And He's Got Big Things In Store.' According to Deutsch, this is the agency's "first step in reinventing the Green Giant for a modern audience and making him just as culturally relevant to Americans now as he was in his glory days." The ad was directed by commercial and music video director Patrick Daughters.