Agency: Deutsch
Client: ABC
Date: Feb 2019
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Deutsch worked with ABC to promote the new show Whiskey Cavalier.

The spots are essentially fake ads the agency is calling 'Spyvertising' and it features the stars of the show, Scott Foley and Lauren Cohan.

One looks like a glossy travel spot, with glamor shots of Rome, Paris and Prague, as Foley and Cohan appear as a couple traipsing romantically towards a chalet, before a missile nearly kills them. Another looks like a tampon ad, as Cohen says she needs "discreet protection." The tampon appears, then starts blinking as viewers realize it's a small explosive device. The third jewelry spoof shows Foley proposing to Cohan. He puts a ring on her finger. She activates a small needle on the ring and sinks it into Foley's neck, putting him to sleep.

“We love this kind of work; making provocative content for clients willing to take a shot at changing the game,” said Pete Favat, chief creative officer, Deutsch North America. “Our feeling is that people don’t hate advertising, they hate bad advertising, and maybe they’ll love Spyvertising.”

All work was created in-house at Deutsch and Steelhead.



SVP Creative Jill Gershman,

VP Creative Valerie McMichael

Executive Creative Director Charles Bowyer

Creative Director Andrew Munsey

Writer/Producer Blayne Vixie


Chief Digital Officer, North America Pete Favat

Executive Producer Calleen Colburn

Producer Trevor Alexander

Creative Director Lesley Coleman

Creative Director Julie Liu

Senior Art Director Cat Ogeltree

Senior Art Director David Mugford

Senior Copywriter Rachel Ma

EVP, Group Account Director Matt Matzen

Account Director Eneida Elenes


DP Johan Palm

Managing Director Ted Markovic

Executive Producer Christoph Kauffman

Line Producer Tony McGarry


Editor Ian Paxton

Executive Producer Adam Becht

Sr. Producer Lauren Roth

Assistant Editor Ryan Khoury


Associate Director of Post Production: Austin Meyers

Comp Supervisor: Blake Loyd

Nuke Artist Mike Reigle

Mani Trump

Justin Pascal

CG Supervisor Patton Tunstall

Director of Motion Graphics: Kennon Fleisher

Lead After Effects Artist: Luis de Leon

Assistant After Effects Artist: Jonathan Minaya

Telecine: Company 3

Colorist Sean Coleman

EP Ashley McKim

Producer Matt Moran


Mixer Jeff Payne (Romantic Detonations &


Ben Freer (S.P.Y Tampon & Dossier)

EP Melissa Elston

Producer Imani Franklin