ABC: Whiskey Cavalier 'Spyvertising' by Deutsch
- Location:
Deutsch worked with ABC to promote the new show Whiskey Cavalier.
The spots are essentially fake ads the agency is calling 'Spyvertising' and it features the stars of the show, Scott Foley and Lauren Cohan.
One looks like a glossy travel spot, with glamor shots of Rome, Paris and Prague, as Foley and Cohan appear as a couple traipsing romantically towards a chalet, before a missile nearly kills them. Another looks like a tampon ad, as Cohen says she needs "discreet protection." The tampon appears, then starts blinking as viewers realize it's a small explosive device. The third jewelry spoof shows Foley proposing to Cohan. He puts a ring on her finger. She activates a small needle on the ring and sinks it into Foley's neck, putting him to sleep.
“We love this kind of work; making provocative content for clients willing to take a shot at changing the game,” said Pete Favat, chief creative officer, Deutsch North America. “Our feeling is that people don’t hate advertising, they hate bad advertising, and maybe they’ll love Spyvertising.”
All work was created in-house at Deutsch and Steelhead.
Credits
CLIENTS ABC
SVP Creative Jill Gershman,
VP Creative Valerie McMichael
Executive Creative Director Charles Bowyer
Creative Director Andrew Munsey
Writer/Producer Blayne Vixie
CREDITS AGENCY: Deutsch
Chief Digital Officer, North America Pete Favat
Executive Producer Calleen Colburn
Producer Trevor Alexander
Creative Director Lesley Coleman
Creative Director Julie Liu
Senior Art Director Cat Ogeltree
Senior Art Director David Mugford
Senior Copywriter Rachel Ma
EVP, Group Account Director Matt Matzen
Account Director Eneida Elenes
PRODUCTION: STEELHEAD
DP Johan Palm
Managing Director Ted Markovic
Executive Producer Christoph Kauffman
Line Producer Tony McGarry
EDITORIAL: STEELHEAD
Editor Ian Paxton
Executive Producer Adam Becht
Sr. Producer Lauren Roth
Assistant Editor Ryan Khoury
Online: STEELHEAD
Associate Director of Post Production: Austin Meyers
Comp Supervisor: Blake Loyd
Nuke Artist Mike Reigle
Mani Trump
Justin Pascal
CG Supervisor Patton Tunstall
Director of Motion Graphics: Kennon Fleisher
Lead After Effects Artist: Luis de Leon
Assistant After Effects Artist: Jonathan Minaya
Telecine: Company 3
Colorist Sean Coleman
EP Ashley McKim
Producer Matt Moran
Mix: ELEVEN SOUND
Mixer Jeff Payne (Romantic Detonations &
L'Espionnage)
Ben Freer (S.P.Y Tampon & Dossier)
EP Melissa Elston
Producer Imani Franklin
